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All of us get attracted to many discount coupons that are available in the market these days. Where are these discount coupon code come from? Who promote these discount coupons? There are mainly three ways a discount coupon gets delivered namely manufacturers, vendors and other third parties of retailers. Apart from other discount coupons, online and internet discount coupon codes, coupon codes and promotional coupons are getting popularized. There are many different types of coupons such as discounts, free giveaways, buy one get one free, first time customer discounts, free shipping etc. Discount coupons can be classified into two types namely, store specific and manufacturers’ coupons.

But, why these coupon codes and vouchers are given to the consumers? The core aim of these discounts and coupons are to retain the old consumers and also to attract new consumers. Coupons are frequently used by these manufacturers because of the market and its competitive pressures. The consumers in turn get immediate value for their money and savings as well. On the manufacturers’ prospective, by issuing coupons and discounts, the one main advantage is that, there are much chances of changing a trial consumers to a regular consumer. The existing consumers also get attracted to try new size of the same product, or flavor etc. This allows the customers to receive a percentage of amounts as an offer when purchasing manufacturers’ product. Moreover, internet and mobiles are making coupons more widely available. With a mobile in hand, consumers can compare the prices, and watch for special deals and also redeem electronic coupons.

Consumers perceive coupons as a temporary special offer rather than a price reduction. Coupons and discounts often create traffic for the retailers, thus giving them an option of doubling the value of manufacturer’s coupon all by them to create more traffic. This adds an advantage for the retailers to receive a good compensation from the manufacturers. This also allows the manufacturers to research on the price sensitivity of various groups of buyers.

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